6 Ps of Marketing

This our the 6 Ps of Marketing

Between HEMMSTAR with have other competitor like PTPTN, KOJADI and Bank. They have the similar Business Model. Here ou cn see the comparison between us and with other competitor.as the below had show our 6 Ps of Marketing. Ou Product are the provide the Loan and work by using the social media and online internet marketing.  On our research we find out have a lot of student their had apply loan but their almost need to pay after they grduate. But we are different. We provide the loan ad work o them, they woud't have to bardon to face their expense. Because their loan had payback when their study period time, if them have apply our loan ad work have provide to them.

HEMMSTAR (Teaser).mov

Finally our Hemmstar 's TEASER had uploaded which done by our team member...come and have a look yaa ^^v
Please keep support us..

Hemmstar - YouTube video shooting progression

Today, we are having video shooting. We follow the schedule which we had discussed yesterday and Wangsa Maju, Jusco-Starbuck is our first station for video shooting. We are starting to take video shooting from 12.30pm to 5.00pm. We ends our video shooting at Tunku Abdul Rahman College, Block V room 102.

Alberta (Teoh Harn Wei)  and Akio (Oo Chun Sen) become our super model, Emily (Lim Mei Ee), Jessica and Windy (Lee Her Shin) are take part in supporting role. Tan Hang Jung takes part as Video photographer and Windy also takes part as photographer.

This below photo images are showing our video shooting progression :

Preparation for video shooting at Starbuck, Wangsa Maju Jusco.

Starting video shooting which handled by Tan Hang Jung and he is very concentrate in video shooting.

 

When developing video shooting, the Starbuck's staff suddenly interrupting and telling us their manger will reach there soon. He is very understanding person and gives us 15 minutes to finish our video shooting.

Outdoor video shooting.

Inside car video shooting.

KL Festival Mall - window shopping video shooting on our super model (Alberta).

TARC Cafeteria video shooting on our super model (Akio).

TARC Block V,102 - video shooting on our super model (Akio) with our Windy, Jessica, Emily and our classmates.

 

Thank you for reading our blog and our YouTube video will coming soon..........

Survey Result : Financial Problem for college student in TARC

Financial Problem With Time Management


This survey was done by our team member : Oo Chun Sen ( Akio )

This survey was taking at outside of the TARC.

Total people had done surveyed: 17

Questionnaire:

1. Do you like money?
2. Do you face financial problem?
3. who is your financial supporter?
4. can you support yourself?
5. 5 items that you need money.
6. Have you worked part / full time before?
7. How much they pay you per hours?
8. Is time = money?
9. Is good management = sustainable life?
10. 5 ways to save / earn money.

From Chloe, Diploma in Business Accounting

She likes money, but she has faces financial problem. Her financial supporter is herself, she cannot survive in college without loan. She needs money for food,rental fees, transport, telephone bill, internet bill, printing cost, text book and so on. She has worked before as part time worker, she gets RM10 per hour. She agrees with time equal to money and also agreed with good management equal to sustainable life. She will earn money by working as part timer worker and eat less, use less to save money.

From Low, Diploma in Broadcast Communication

She likes money, but she has faces financial problem. Her financial supporter is her parents, and she cannot support herself. She needs money for food, transport, stationary, and so on. She never worked as part time or full time worker. She agrees with time equal to money and also agreed but no agreed with good management equal to sustainable life. She will earn money by make a plan, save electricity and water.

From Lui, Diploma in Broadcast Communication

He likes money, but he has faces financial problem. His financial supporter is his parents, and he cannot support himself. He needs money for food, transport, and so on. He has worked before as part time worker, He got RM5 per hour. He agrees with time equal to money and also agreed with good management equal to sustainable life. He will earn money by working as part timer worker and record how much money has used.

From Wong, Diploma in Hospitality Management (Tourism)

She likes money, but she has faces financial problem. Her financial supporter is her parents and government PTPTN, and she cannot support herself. She needs money for food, rental fees, transport, telephone bill, internet bill, and so on.She has worked before as part time worker, she gets RM4 per hour. She agrees with time equal to money and also agreed but she no agreed with good management equal to sustainable life. She will earn money by working as part timer worker and find job that is high salary, online business, and count output of money every day, and she will find scholarship that can help her.

From Teh, Diploma in Hospitality management (Tourism)

She likes money, but she has faces financial problem. Her financial supporter is her parents and government PTPTN, and she cannot support herself. She needs money for food, rental fees, transport, telephone bill, internet bill, and so on. She has worked before as part time worker, and she work before it is based on monthly payment, so it around RM900 above.She agrees with time equal to money and also agreed but she no agreed with good management equal to sustainable life. She will earn money by working as part timer worker, and online business, and she will do good manage on financial and save money.

From Joey, Diploma in Graphic Design

She likes money, but she has faces financial problem. Her financial supporter is her mother and she cannot support herself. She needs money for food, art materials, magazines, petrol oil, accessories and so on. She has worked before as part time worker, she gets RM6 per hour. She agrees with time equal to money and also agreed but she no agreed with good management equal to sustainable life.She will earn money by reduce food budget, don’t buy unnecessary item, take public transport, cut down art materials quantity or may be will stop study.

From Chia, Diploma in Graphic Design

She likes money, but she has faces financial problem. Her financial supporter is government PTPTN, and she cannot support herself.She needs money for food, rental fees, transport, telephone bill, internet bill, text book and so on.She has worked before as part time worker, she gets RM6.50 per hour. She agrees with time equal to money and also agreed but she no agreed with good management equal to sustainable life.She will earn money by working as a part timer worker, cut the budget of food, cur the fees for books or may be will stop study.

From Lee, Diploma in Interactive Software Technology

He likes money and he also no has faces financial problem. His financial supporter is his parents and he think he can support himself. He needs money for food, transport, bill, entertainment, and basic needs. . He has worked before as part time worker, he gets RM5 per hour. He agrees with time equal to money and also agreed with good management equal to sustainable life. He will earn money by working as a part timer worker and save money monthly.

From Ng, Cert. in Mechanical Engineering

He likes money. He does not face financial problem. His financial supporter is his parents. He can’t support himself. He needs money for food. He has worked before and they pay him RM8.00 per hours. He agreed with time equal to money. He also agreed good management equal to sustainable life. He would earn money by working as part time worker.

From Ng, Diploma in Broadcast Communication

She likes money. She does not face financial problem. Her financial supporter is her parents. She can’t support herself. She needs money for food, transport fees and internet fees. She does not work before as part/full time worker. She agreed with time equal to money and having a good management equal to have a sustainable life. She will earn money or save money by using less, working hard and improve self-ability.

From Liao, Diploma in Public Relation

She likes money. She has faced financial problem. Her financial supporter is her parents. She can’t support herself. She needs money for food, transport (LRT, bus) fees and rental fees. She has worked before and they pay her RM5.00 per hours. She agreed with time equal to money and having a good management equal to have a sustainable life. She will earn money or save money by don’t spend too much on other things and use money in a good way.

From Low, Diploma in Public Relation

She likes money. She has faced financial problem. Her financial supporter is her parents. She can’t support herself. She needs money for food, drinks, phone bill, and transport fees, paper Photostat fees. She has worked before and they pay her RM7.00 per hours. . She agreed with time equal to money and having a good management equal to have a sustainable life. She will earn money or save money by worked as a part time worker, don’t spend too much on food, use money in a good way, don’t often go shopping and don’t play sms too much.

From Lee, Diploma in Information System Engineering

He likes money. He has faced financial problem. His financial supporter is his father. He can’t support himself. He needs money for food, rental feels, petrol, and college fees. He has worked before as part/full time worker. They pay him RM3.50 per hours. He disagreed with time equal to money, but he agreed with good management equal to sustainable life. He will earn money by working as part time worker and save money.

From Khor, Computer Science and Computer Mathematics

She likes money. She has faced financial problem. Her financial supporter is her parents. She can’t support herself. She needs money for food, house rental, utilities fees, internet, food, shopping. She has worked before as part/full time worker and they pay her RM5 per hours. She agreed with time equal to money and having a good management equal to have a sustainable life. She will earn money by working and save money every month.

From Pauline, Diploma in Hospitality Management ( Tourism )

She likes money. She does not face financial problem. Her financial supporter is her parents. She can’t support herself. She needs money for food, transport fees and mobile phone bill payment. She has worked before as part/full time worker and they pay her a week. She agreed with time equal to money and having a good management equal to have a sustainable life. She will earn money by part time jobs, save 20% of money given by parent and buy the necessary daily use products.

From Lee, Diploma in Information System Engineering

He likes money. He has faced financial problem. His financial supporter is his father. He can’t support himself. He needs money for food, petrol, and college fees. He has worked before as part/full time worker. They pay him RM12.50 per hours. He disagreed with time equal to money and disagreed with good management equal to sustainable life. He will earn money by working as part time promoter.

From Chan, Cert. in Mechanical Engineering

He likes money. He does not face financial problem. His financial supporter is his parents. He can’t support himself. He needs money for food. He does not worked before. He agreed with time equal to money. He also agreed good management equal to sustainable life.

Analysis result after surveying

Based on the survey above, majority of the surveyors are supporting and agree with the statements of “Time = Money” and “Good management = Sustainable life”. I believe that having a good management would be able to alleviate some student’s financial problem.

Financial Problem With Time Management Survey Result Analysis

This above bar chart is showing a simple and clear analysis of Agree or Disagree in survey result of "Time = money" and "Good management = Sustainable Life"

PESTEL with Business Model

After review on our PESTEL model, we decide to redo our business plan. Below is the brief idea for our first business product and how it links with the PESTEL:

Product or service 1: Fund or Loan

Politic: It can be positive or negative effect. In Malaysia, government does not support the idea of personal loan because they provide the education loan for student such as PTPTN or Kojadi loan. Private loan can be their competitor, however, it helps to improve the quality of education. Student needs money to complete their study, so that, in future, they can help to build up a better country.

Economy: It is positive since the economy in our country is dropping. Low income family is getting higher and higher. As the result, student needs loan.

Social Demography: Very risky for borrower or lender because most of the student does not pay back the loan.

Technology: In this high-technology era, personal data or identity can be easily traced. Information is more accurate and tracking system is more advance.

Environment: Neutral in our country, low natural disaster.

Legal: It is negative. We need the license or approval for transferring the money or loaning.

Hierarchy of Maslow

This is the visual to outline the needs of our project. Basing on the Hierarchy of Needs (Maslow), it helps to serve as a guide to find the solution. The hierarchy is worked from the bottom to the top and it is linked.

Physiological: Research found that student needs money to complete their course. Without the basic, they may suffer the financial problem and unable to continue staying in the college.

Safety Needs: Student needs hostel or place to stay. The rental fees are very high and the room is limited.

Belongingness: Once students solve the financial problem and find the place to settle down, they need social. The committee or work group of people is necessary to work as interpersonal communication.

Esteem: At this stage, student can complete their study and pay off their tuition fees. They have more time to concentrate on their coursework and catch up with each subject.

Cognitive: Student needs work and experience. With the distinction or merit performance in college, they able to get higher position and work. Working gains precious experience.

Aesthetic: As the working group of people, they can spend their free time to develop or refresh themselves with art, music and other, balancing their life.

Self-actualization: With the extraordinary performance of their life, they are now recognized and lead other people.

Transcendence: They can become the mentor for new generation or borrower or lender.

Survey Result : Financial Problem for college student in TARC

Daily Food

This survey was done by our team member : Seng Yan Ping

This survey was taking at outside of the TARC.

Total people had done surveyed: 10

Questionnaire:

“Do you feel that daily food taken will cause you meet up the financial problem? Give some idea solutions that support your answers.”

From Lim, DML of SSH, year 2 ; Eugene, DML of SSH, year 2

They answered “Yes”, outside food is expensive. The food selling at canteen is affordable for student but the ingredient is less. Some more the outside food not all of them are clean sometimes will caught us food poison. At last spend more money on seek for a doctor.

Solution: learn to cook by own.

From Leow, DML of SSH, year 2

He answered “Yes”, delicious foods are expensive. He takes 3 full meal everyday and cause him meet up financial problem. When over spending, have to cut down the cost for daily spending to avoid financial problem.

Solution: Prepare food by own.

From Milton, DML of SSH, year 2

He answered “Yes”. All of us have to take meal every day. Everyday have to spend money on food. The food can cause him to meet up financial problem.

Solution: Share food with friend.

From Tan, DML of SSH, year 2

He answered “Yes”. Sometimes take meal at restaurant will cost high spending. Take promotion meal at the restaurant at the time fixed can save some money.

Solution: Take the promotion meal on time save a lot of money.

From Daniel, DME of SOT, year 2

He answered “Yes”. I like to sport every day and I need to take much meal in daily. Always have to plan not over spending on food before making order. Not choose the favorites food to take but have to research on price before order.

Solution: think well before order food.

From Sim, DPR of SSH, year 2

She answered “Yes”. I like to have meal at clean environment, most of the meal I take at restaurant. Restaurant foods are expensive but safe because won’t get food poison.

Solution: Share expensive food at restaurant.

From Gwen, DPR of SSH, year 1

She answered “Yes”. I always spend more money on food daily. To make sure that I won’t feel hungry I have to eat more and so spend more money.

Solution: cook by own.

From Vensa, DML of SSH, year 1

She answered “Yes”. Stay at here spends lot money on food. Sometimes I have to save money for doing printing so I cut down a meal daily.

Solution: The best way is to cook by own. It saves a lot.

From Leong, DML of SSH, year 1

He answered “Yes”. I always spend a lot on food. I’m a eaters. Every day has more than 3 meals and the financial problem will come to me when I take more than 3 meals a day.

Solution: cook by own. Can cook a lot of food will not cause high spending.

Analysis result after surveying

Based on the survey above, most of the surveyors are agree that food taken in daily will cause them meet up financial problem. They are supporting with the statements of “share food” and “cook by own”. I believe that the cook by own would be able to encourage student reduce the daily spend. The college also can provide food voucher for buffer provided to let student can having full meal every day. This would be able to alleviate some student’s financial problem.

This above bar chart is showing a simple and clear analysis of solution solving problem in survey result of daily foods.

Survey Result : Financial Problem for college student in TARC

Discount of Printing Costs and Free Book Problem

This survey was done by our team member

Teoh Harn Wei

This survey was taking placed in TAR College (KL branch and Penang Branch) and Taylor College.

Total people had done surveyed : 14

Questionnaire:

1.  Should college/University given discount printing cost for student?
2. Should college/University given free book to student?

Chien from SBS TARC, Advanced Diploma Year 1

1. He disagreed. It is unfair to the suppliers unless there is competition. It also depends on the University’s policy on whether to subsidize them or not. If the printing costs are subsidized, student may be happy about it but it may lessen the competitive advantage of other suppliers. There are always two sides to a coin hence it depends on which perspective you are looking from.
2. He agreed if we were to compare Malaysia with other nations such as Australia, not only do they provide free education for primary and secondary level but also for tertiary level. As there are still many rural areas around Malaysia where families are not wealthy enough to afford books, hence the government should at least provide free books or subsidize it.

Wong.K.P from DQS SOT TARC, Year1

1. He agreed with it can reduce the burden.
2. He agreed with text Book very expensive, next semester also can’t use.

Ken from DQS SOT TARC, Year1

1. He agreed because we spend too much to rental, and not enough money to pay of printing cost.
2. He agreed because now rental very expensive, meal also expensive. College should free book to student, it can reduce pocket money from parent.

Lucas from AEL SOT TARC, Year1

1. He agreed. Student pay fees to study and learn, extra charges printing in coursework, assignment, should not be further incurred on student. Unfair for student who needs a lot of paperwork. Example: Resubmission of thick report due to academic unsatisfactory will cause burdens to the particular student who needs to respectively print again.
2. He agreed. Book and publications are usually costly, which is not affordable by student. All student have their right and equality to study and learn from books, regardless of their economic background (whether they are rich or poor)

Christina from DAC SBS TARC, Year2

1. She agreed because have many subject need do assignment. If the assignments have doing wrong, need reprint. This is very heavy cost for student.
2. She agreed the book store that sell very expensive. Some of the student having financial problem.

Huang from DIB SAS TARC, Year1

1. He agreed and it can reduce student expenses, because we are already pay school fees and no extra money to pay printing cost.
2. He disagreed and think college not like bank, actually college already treat us very good, something like canteen food very cheap.

Wong from AEL SOT TARC, Year1

1. He agreed. If each subjecthas at least one assignment then the printing cost for a school of students to complete study can approximately buy a house. No need print, just past up soft copy as lecturers also have no space to keep our assignment hard copy. While, soft copy is the prove of high technology.
2. He disagreed. In Malaysia, for primary and secondary school free book is given because the text books written by Malaysian. Tertiary school and above or mostly the text books or reference books are written oversea and with copyright go a huge amount of money needed for each students for only books. However library has already provided the book needed for further knowledge or students can borrow. The study materials had summarized by lecturers and uploaded at CEL.

James from DQS SOT TARC, Year1

1. He agreed with printing cost very expensive, if pay the printing cost after then not has money to pay next semester school fees, and can’t continue to study in this college.
2. He agreed with it because nowadays in Malaysia has too many poor people. College should give free book to student because this book only used in 1 semester, and the next semester still need to buy new book, its expensive.

King from AEL SOT TARC, Year1

1. He agreed. The high printing cost is burdensome to students who are still conducting their tertiary studies and without financial ability. The reduction in printing cost would be able to help and encourage students to print out their notes and tutorials in order to ease their studies.
2. He agreed. Costly text books and exercise books could be a critical issue to students who are currently facing financial problems in conducting their tertiary studies. I believe that free books provided would be able to alleviate the problem.

Giap from AEL SOT TARC, Year1

1. He agreed. This will be an incentive to students. Especially encouraging redrafting and reprinting the error the students made to produce the master price of their assignment.
2. He disagreed with information nowadays are deliberately and abundantly available on the web, this vastly developed source of knowledge has proved electronic devices are stronger than books. The authority should sponsor free devices instead. Free book are just money spent on white elephant.

Hui from AEL SOT TARC, Year1

1. He agreed and thinks discount should be given because the government taxes are quite enough to cover those printing cost. Besides that, the students will have more printed copy to study. This will encourage the study environment.
2. He agreed and thinks discount should be given because the government taxes are quite enough to cover those printing cost. Besides that, the students will have more printed copy to study. This will encourage the study environment.

Roy from SPS TARC, Advanced Diploma Year1

1. He agreed. College should discount printing assignment cost lower student burden, 1semester also need RM10 printing cost for assignment.
2. He agreed with that might be a problem but if do success to runthe program, it will help student save money cost.

Christine from SBS TARC (PENANG), Advanced Diploma Year1

1. She agreed due it can save a lot, can reuse by passing down to junior, it also kind of environment save behavior.
2. She agreed due it can save a lot, can reuse by passing down to junior, it also kind of environment save behavior.

Tan.S.Y from A level of Taylor’s College, year 1

1. She agreed with printing cost very expensive, not everyone got money can buy Iphone, Smart phone to take pictures in lecture hall, and every week needs to pay printing cost RM5 for 1subject, 1month RM20-30).
2. She agreed with print text book very expensive, and buy book also very expensive.

Analysis result after surveying

Based on the survey above, majority of the surveyors are supporting with the statements of “free book” and “discount on printing cost” which is possible and workable. I believe that the reduction in printing cost would be able to encourage students to print out their notes / tutorials in order to ease their studies and free books provided by college / university would be able to alleviate some student’s financial problem.

Free book and Discount of printing costs Survey Result Analysis

This above bar chart is showing a simple and clear analysis of Agree or Disagree in survey result of free book and discount of printing costs problem.