Friday, 15 June 2012

PESTEL with Business Model


After review on our PESTEL model, we decide to redo our business plan. Below is the brief idea for our first business product and how it links with the PESTEL:


Product or service 1: Fund or Loan
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Politic: It can be positive or negative effect. In Malaysia, government does not support the idea of personal loan because they provide the education loan for student such as PTPTN or Kojadi loan. Private loan can be their competitor, however, it helps to improve the quality of education. Student needs money to complete their study, so that, in future, they can help to build up a better country.

Economy: It is positive since the economy in our country is dropping. Low income family is getting higher and higher. As the result, student needs loan.

Social Demography: Very risky for borrower or lender because most of the student does not pay back the loan.

Technology: In this high-technology era, personal data or identity can be easily traced. Information is more accurate and tracking system is more advance.

Environment: Neutral in our country, low natural disaster.

Legal: It is negative. We need the license or approval for transferring the money or loaning.

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